WINNR
For parents

More than half of children have seen porn by 13.

At first it is not a search. It happens in group chats, in gaming communities, or at a sleepover with the boys, usually years before anyone talks to them about it.

Most parents never know. We asked 26 parents: nearly half do not think their son watches porn at all. That gap, between what is actually happening and what gets said out loud, is where the habit gets to grow undisturbed.

Age at first exposure to porn, and daily use in young adulthood An age scale from 8 to 30. One in seven children have seen porn by age 10 and more than half by age 13. Across ages 15 to 29, 39 per cent of men report watching daily or almost daily. The scale is compressed above age 14. 8 10 12 14 18 22 26 30 1 in 7 have seen porn by this age 13 MORE THAN HALF have seen it by this age 39% of men 15 to 29 watch daily or almost daily

Ages 10 and 13: Common Sense Media, 2023. Daily use: Lim et al., 2017, 258 men, convenience sample.

84% of parents rarely or never talk with their son about adult content
88% believe early exposure shapes how boys come to see and treat girls
68% would only do this with their son's knowledge and agreement

Percentages: WINNR internal survey of 26 parents, July 2026.

A boy who feels policed hides it better.
A boy who feels trusted talks.

Exactly what we plan to build, and what it is for.

A blocker that also blurs nudity in social feeds*
Educational videos made by psychology graduates and students, checked against the research
Online interactive sessions on goal-setting, healthy coping and much more!

*On Android first. Blurring content inside other apps is not something iOS currently allows, so it will follow there once it is technically possible.

Why we are building this for parents

We built WINNR for men who wanted out, and they all told us the same thing: it started at 12 or 13, long before anyone called it a problem. By the time a man asks for help, he is undoing ten years of habit.

So we asked parents what actually worried them, and it was not screen time. It was how their son would come to see and treat girls, what he would grow up believing intimacy is, and how young all of it was reaching him. Half of them said they would put an app like this in their son's hands, which is why it is the version we are building first. We should be straight that this is our reasoning and not a proven result: nobody has shown that reaching boys early prevents any of it, and we are not going to be the first to claim it.

Picture him at 12, finding it before anyone has had the conversation with him. He is not broken, he is a kid with a phone and no one to ask, because asking means admitting he looked. So he says nothing, and the lessons sink in without a word spoken. He does not need to be caught. He needs the truth before the screen gives him its version.

So that is what this is. Not a tracker that reports back to you, but something that is his: the blocker, the lessons, and the language for a conversation you were going to have anyway. Most of us walked this path alone and worked it out years too late, and it is what we wish someone had handed us at his age. You are not watching him, you are standing next to him.

Because it has to be genuinely his, the two versions never touch. They are separate products with no door between them: a minor cannot enter the adult version, an adult cannot join the family version, and there is no chat, no messages and no feed of strangers. There is no surface on which an adult could reach a child, because we never built one.

One thing the family version will not do is tell you whether your son has a problem. There is no validated way to measure that from a parent's side, and we are not going to invent one and dress it up as a result.

And because a child's data about any of this is the most protected category there is, we will not ship until it meets that standard. We are working with Chino.io on GDPR for sensitive data, and with a European Digital Innovation Hub on independent security testing.

The symptom and what sits under it A waterline. Above it, a small shape labelled "the porn use", the part everyone sees. Below it, a much larger mass carrying stress and pressure, loneliness, lack of purpose, difficulty dealing with negative emotions, and lack of intimacy. WHAT EVERYONE TALKS ABOUT THE PORN USE stress and pressure loneliness lack of purpose difficulty dealing withnegative emotions lack of intimacy WHAT’S REALLY GOING ON

Who is building this

If you are going to put something in your son's hands, you should know who made it. We are not a content studio that picked a topic. We built this for ourselves first, and brought in the people who could tell us where we were wrong.

Nicolaas van Disseldorp
Nicolaas van Disseldorp
I struggled with this myself, and what helped was a coach, the people close to me, and reading everything I could get my hands on. My job at WINNR is to bring in the professionals and lead the team. Mostly, though, I am building what I wish I had at 15.
CEO · Coach & Researcher
Viktor Mladenov
Viktor Mladenov
I worked in an addiction clinic, building the group therapy protocols with the psychologists and doctors there. What struck me is how much of what works inside a clinic never reaches the men who need it, because they will not walk into one. My job is to get it to them anyway.
Practical Interventions Consultant
Emiliia Artemovych
Emiliia Artemovych
I write what you read here. My background is work and organisational psychology, and I start a masters in clinical psychology next. The rule I hold myself to: if the research does not support a claim, it does not go on the page, however good it sounded.
Lead Writer
Benjamin Bargetzi
Benjamin Bargetzi
My background is neuroscience and I spent years at Google. These days I am building a venture for veterans in Ukraine. I advise WINNR to keep its claims inside what the research actually supports, and to say so out loud when the evidence is thin.
Board of Advisors

The engineers who build and secure it, and the rest of the team, are on the about page.

Help us build the version your son would actually keep.

We are taking 100 founding families, because that is roughly what it takes to build this properly: enough parents to tell us what they need, few enough that we can talk to all of them.

We have not set a price yet. We are still in development, and we would rather work out what parents actually need in this, and what it takes to offer that affordably, than pick a number now and justify it later. Tell us what you need and it shapes both. Nothing is charged today, and you will know exactly what it costs before we ever ask you for anything.

Takes a minute.
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