WINNR

For men who want to quit porn and lead a meaningful life.

WINNR is an app built with psychologists and researchers. Answer a few honest questions, get a personalised plan, plus tools and real people when an urge hits.

Get my personalised plan
The WINNR home screen: six days free, three urges ridden out, and today's lesson. The WINNR home screen in dark theme: six days free, three urges ridden out, and today's lesson.
If you're having an urge

Ride it out. It peaks and passes.

An urge feels permanent and isn't. In the app this is a timer with something to do while it drops. Here is the short version:

  1. Move. Stand up and leave the room you're in. The trigger is usually the room, the phone, the time of night, not you.
  2. Breathe out longer than you breathe in. Four counts in, six out, for a minute. It settles the part of you that's currently shouting.
  3. Name what you actually wanted. Bored, lonely, wired, avoiding something? The urge is the messenger, not the message.

Still there in ten minutes? That's normal too, and it's what the full plan is for.

Get my personalised plan

Does this sound familiar?

0 / 5 Tick the ones that fit.

  • That is not weakness. This is genuinely hard to beat.

  • That is desensitisation, and it is very common.

  • The third most common trigger in our survey.

  • Shame is what keeps the cycle running, not what stops it.

  • That cycle is what willpower on its own looks like.

It is not just a willpower problem or a lack of discipline. Overuse of porn is a symptom. It can indicate a lack of real connection, meaning and intimacy.

WINNR exists to help you understand what porn has taken from you, regain control, live aligned with your values and become the man you know you can be.

The symptom and what sits under it A waterline. Above it, a small shape labelled "the porn use", the part everyone sees. Below it, a much larger mass carrying stress and pressure, loneliness, lack of purpose, difficulty dealing with negative emotions, and lack of intimacy. WHAT EVERYONE TALKS ABOUT THE PORN USE stress and pressure loneliness lack of purpose difficulty dealing withnegative emotions lack of intimacy WHAT’S REALLY GOING ON

How we help you towards freedom, within 1 year.

Seven things we are building. Five based on research. All based on what men want to see in this app.

Progress counter

Our progress counter does not reset to zero when you relapse. Every reset is a learning point, not a failure.

Goal setting and feedback
The WINNR home screen showing six days free.The WINNR home screen in dark theme showing six days free.

Blocker that keeps improving

Beyond the classic blocker, we are building a blurring mechanism that blurs explicit content on social media, so your algorithm does not set you back. Ready for Android. Building for iOS.

Android now, iOS next

Anonymous community

Connect with our community for support. You are not alone on this journey.

Peer support
The WINNR community screen: an accountability buddy at the top, an anonymous box to share something, and posts from other members.

Educational videos

Made with psychologists and psychology students, so you understand what is driving the behaviour, what it does to your attention and mood, and how to overcome it.

Built on ACT and CBT
A WINNR session in progress: one of the team presenting a lesson to a room, the slide behind him reading How the habit hardens.

Accountability partner

We connect you with someone based on your needs, interests and background. This person can show you the way.

Check-ins beat tracking alone
Two of the WINNR team side by side at an event, one with an arm around the other.

Affordable professionals

We are connecting with early stage psychologists, coaches and addiction workers who can help you.

Guided support beats unguided
Viktor Mladenov

AI coach, built on ACT and CBT

Our AI coach is always available. Also at 1 AM, when the urge hits and there is nobody else to talk to.

Not a therapist, and it says so
The WINNR AI coach in conversation: a man says he is struggling right now, the coach answers with a breathing step and asks what the trigger was. A line at the top reads: AI coach, not a therapist or crisis service.

Live a meaningful life, free from porn.

Honest pricing.

€6 a month, or €49 a year. The first 100 on the waitlist pay €29 for their first year. Seeing your plan costs nothing, and the chart below shows where every euro goes.

First 100 on the waitlist
€49 €29/year 41% off

Also included: the option of an onboarding call with a psychologist or coach, by text or voice.

The questions come from a validated research scale, so your starting point is a real reading and not a guess.

Where your money goes

100%
Product Development*30%To keep improving this for you
Marketing25%reaching more people
VAT (tax)17.5%collected, then passed straight on
Coaches15%to provide you with human support
Tech & hosting10%servers and the tools we build on
Donation fund2.5%we are in the process of selecting one
*We are not paying ourselves at this point, because we believe in this mission and helping you first.

Common questions.

Is this confidential? +
Yes. We have worked with cybersecurity experts from day one, your data is held in the EU under European privacy law, and the full detail on how we handle it is in our privacy notice. We are this careful because the alternative is real: in March 2026, QUITTR was reported to have left the intimate data of hundreds of thousands of its users exposed.
When does WINNR launch? +
Most likely September, possibly early October. We would rather give you a real date a bit late than a made-up one early, so that is our honest estimate and we will tell you the moment your spot is ready. Signing up now is what reserves your place, and what gets you the founding price.
Is it free to start? +
No, it will not be free. It is €6 a month, or €49 a year, and the first 100 on the waitlist pay €29 for their first year. A lot of our time, effort and money is going into this mission, and the pricing section shows exactly where your money goes. Answering the questions and seeing your plan costs nothing, and if you're not ready to commit, we'll still point you toward free resources to get started on your own.
What if I am in a really bad place right now? +
If your answers show you are struggling badly, we point you toward professional help straight away, with the services in your country.
Is this just NoFap or willpower? +
No. Willpower on its own fails most people. WINNR gives you the understanding, the people, and the tools that make staying free realistic.